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Occasional thinking on brand, AI, and what matters for growing companies.

I only send when I have something worth your time.

Brief, focused, and worth your time.

What I'm learning, what I'm seeing, and what I think about it. Brand strategy, AI in practice, and the occasional strong opinion — delivered with respect. About once a quarter. Zero slop.

What you'll get

  • Honest thinking on brand, messaging, and what actually moves the needle for growing companies

  • Practical AI applications — what's working, what's hype, and what's worth your time this quarter

  • Lessons from two decades of client work, not theory from a textbook

  • The occasional strong opinion, delivered with respect

Who this is for

  • Founders and leaders of growing companies who wear too many hats

  • Anyone who knows their brand should be working harder, but isn't sure where to start

  • Leaders curious about AI but tired of being sold a revolution

  • People who'd rather read one good email a quarter than fifty mediocre ones a year

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