A clear identity and websites for Daniel Allen Coaching
Daniel Allen Coaching
Helping people understand the coaching
Daniel Allen coaches leaders who want to build stronger teams and better workplaces. My work helps him explain that coaching so potential clients can understand how he could help them.
The relationship includes his visual identity, two websites, presentation decks and continuing marketing advice. We work on the words and materials people encounter when they are learning about his coaching.
Building the identity and the websites
I created Daniel’s logo and visual identity and built two websites. The work brought his online presentation and printed materials into the same recognizable identity.
A logo is one part of that work. The website also needs to explain the service, and a presentation needs to help a person follow the ideas. Working across those materials lets us consider the whole introduction a potential client receives.
Continuing beyond the launch
I continue to advise Daniel on his marketing and help with presentations and other materials. Because we have worked together over time, I know his work and the people he wants to reach.
That familiarity matters when a new need comes up. We can discuss what he wants someone to understand, then choose the writing, design or website work that serves that purpose.
When this kind of help is useful
Consultants and coaches often need to explain work that becomes clear in a conversation but is harder to communicate on a page. Identity, writing, websites and presentations all play a part.
If your materials have developed separately, we can look at how they introduce your work together and decide what needs attention first.
Talk about your marketing
When should you hire a fractional CMO?
Compare marketing advice and continuing leadership.
Book a 25-minute introductory call, or read the other client stories.