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Blackwing pencils

FRACTIONAL CMO + AI STRATEGY

Your name earned the trust.
Your voice keeps it.

Sharp Pencil helps founder-led companies make their marketing sound like the business their customers already trust.

LET'S TALK

CHATTANOOGA, TENNESSEE

C2PA member alongside Adobe, Google, and the BBC

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Technology can help you say more.

It cannot earn trust for you.

  • AI can help you write faster and publish more for less.

  • It can also smooth away the things that make your company sound like your company.

  • When your website, emails, and sales materials start sounding like everyone else, customers notice.

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| They can still see your name. They just can’t hear your company anymore.

  • You know the company too well to see it the way a customer does.

 

| Decisions keep finding their way back to you.

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  • Sharp Pencil brings a clear outside perspective to your message, your marketing, and the ways AI can help, without making you sound less like yourself.

  • I tell you what's working, what's getting in the way, and what deserves your attention first.

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| Clear thinking before more marketing.

Sometimes you need someone outside the business to tell you what they see.

  • Nine questions.

  • Ten minutes.

  • Get clarity before you spend another marketing dollar.

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Before I recommend changing anyone's marketing, I ask these nine questions.

If you’re chasing customers, there are cheaper ways to do it.


If you’re building long-term trust, that’s where I come in.

Client work: EQUIP Leadership

01_ Prospects quote your website on the first call.

02_ Referrals arrive already convinced.

03_ Your sales team stops rewriting the marketing.

04_ You’re proud to send people to your website.

You'll know it's working when...

Three ways we can work together. 
All of them start with me listening.

CLEAR EYES

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Brand & AI Readiness Audit

  • You get an honest outside perspective on your brand, your message, and how you use AI.

  • We show you what is working, what is confusing, and what deserves your attention first.

  • Best when you know something needs to change, but you are not sure where to start.

WHAT'S INCLUDED

DESIGN & BUILD

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Creative Execution & Strategy

  • We turn the strategy into the things your customers actually see: your website, campaigns, sales materials, and content.

  • I lead the thinking. A small senior team handles design and build.

  • Everything is built from one clear idea, so the company sounds like the same company wherever people meet it.

  • Best when the direction is clear and you need the work done well.

WHAT'S INCLUDED

EXECUTIVE LEADERSHIP

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Fractional CMO + AI Lead

  • You get senior marketing judgment without hiring a full-time CMO.

  • I help set priorities, guide the team, make the hard calls, and decide where AI helps—and where it does not.

  • Best when marketing needs leadership, not another vendor.

WHAT'S INCLUDED
Matte

AI-informed marketing. 100% human delivery.

One accountable lead. A deep bench when the work demands it.

  • Strategy & Creative Direction

  • Copywriting

  • Design

  • Photography & Video

  • Voice Talent

  • Search & Answer Visibility

    SEO, GEO & AEO

  • Data & Analytics

  • AI Tools & Development

You work directly with me from the first conversation through the important decisions.

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I lead the strategy and stay accountable for the whole. When the work calls for additional expertise, I bring in trusted creative, marketing, production, and technical talent I know can deliver.

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No handoff to a junior account team. Just the right people for the job.

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The marketing and creative work is 100% human-made. When AI development is part of an engagement, we're building tools for your team — never replacing the human work your audience sees.

Working with Micah has made a significant impact on BH&K. He takes the time to understand who we are. We consistently hear how polished and professional our materials look — helping us build a brand identity that stands out.

Paige Graham

Agent Advocate, Burns, Henry & Kirksey PC

Micah is crazy smart at diagnosing issues and creating solutions to complex problems that matter.

Daniel Allen

Executive Leadership Advisor

There are few principled generalists. They bring clarity that only comes from well-lived values that intersect with a variety of professions, skills, and interests. Micah is one of my favorite examples.

Jon Hirst

Chief Innovation Officer, SIL

Why founders bring me in

I’ve spent 20 years helping organizations say what they mean.
 
I’ve worked inside companies, universities, churches, and nonprofits. I understand how decisions get made—and I’m far enough outside the business to tell you what I really see.
 
Today, I help founders, CEOs, and leadership teams clarify their message, use AI wisely, and build marketing that sounds like the business their customers already trust.
 

  • 20+ years in strategic communications

  • #1 Amazon bestselling author

  • Peer-reviewed, IEEE-published author

  • C2PA Contributor Member alongside Adobe, Google, and the BBC

MORE ABOUT MICAH
Black and white photo of Micah Voraritskul

Micah Voraritskul

FOUNDER, SHARP PENCIL

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⬢  the desk

CHATTANOOGA, TENNESSEE.

Where I draw the plans and sharpen the pencils.

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Decide what comes next

  • That may be a focused audit, a project, or an ongoing seat at the table.

  • You can take the recommendations and run with them, or bring me in to help carry them out.

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Get a clear read

  • I take a straight look at your brand, your message, and how AI fits into the work.

  • You leave with a clear point of view on what is working, what is getting in the way, and what deserves attention first.

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Talk

  • 25 minutes. No pitch, no deck.

  • You tell me what is changing, what feels stuck, and what you are trying to protect.

  • By the end, we will both know whether there is a fit.

How we begin

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