If marketing keeps falling to you, I can help. You get an experienced marketing leader without hiring someone full time.
I’m Micah Voraritskul.
You’ll work directly with me.
We’ll talk about your business, what needs attention
and whether we’d work well together.
“Working with Micah has made a significant impact on BH&K. He takes the time to understand who we are. We consistently hear how polished and professional our materials look — helping us build a brand identity that stands out.”
Some clients need someone to lead their marketing. Others want an experienced adviser for the person who does.
I take responsibility for the marketing plan and lead the work. We set priorities together. I coordinate your team and outside partners. This is often called a fractional CMO.
You or someone on your team leads the marketing. We meet regularly to talk through decisions: what to say, who to reach and where to spend your time and money.
In either role, I get to know you and your business over time. I can also write, design and build websites. We agree on what you need me to do.
“In a world where we tend to divide into dreamers and doers, we have in Micah a rare fusion of the best of both categories.”
Ongoing marketing leadership
BH&K is a law firm growing across southeastern Tennessee. When a new attorney joined, I advised the firm to tell key clients personally before the public announcement. I help its leaders make those decisions and follow through with the marketing.
Brand, communications & PR
For three years, I’ve helped Mother Lainie Allen explain the church’s plans to its leaders, volunteers and congregation. On the website, we made its welcome to people of all ages the first thing visitors see. That welcome also guides the church’s writing and design.
Marketing advice, design & websites
Daniel coaches leaders who want stronger teams and better workplaces. I help him explain his approach so people can decide whether he’s the right coach for them. That advice carries through his websites, presentations and other marketing.
“Micah is crazy smart at diagnosing issues and creating solutions to complex problems that matter.”
Website & marketing
EQUIP trains leaders around the world. I worked with its team to help people understand what its programs offered and how to take part. That work included the website, writing and event materials.
40% more website traffic · 25% higher annual participation
“There are few principled generalists. They bring clarity that only comes from well-lived values that intersect with a variety of professions, skills, and interests. Micah is one of my favorite examples.”
For more than 20 years, I’ve helped businesses, churches, universities and nonprofits make marketing decisions and put them into practice.
I stay involved in the work. When a project needs other skills, I bring in people I trust and take responsibility for their work.
I’m also a journeyman carpenter, the author of Human Is the New Vinyl and the founder of VerifiedHuman.
More at VerifiedHuman
“He is a creative who cares about reasons. He is a writer who listens well. He is a founder who works well with others.”
We’ll talk about your business, what needs attention and whether we’d work well together. If we’re a good fit, we’ll agree on the work and the cost before we begin.
Book a 25-minute callPrefer to write? hello@sharppencil.co