Micah Voraritskul · Fractional CMO & adviser
I help leaders set marketing priorities, clarify their message
and guide the work over time.
Some clients bring me in to lead their marketing. Others need a regular adviser to the person who does.
I take responsibility for the marketing plan: setting priorities with you, directing the work and coordinating your team and outside partners. You have someone keeping the effort focused and moving.
You or someone on your team leads the work. I provide ongoing counsel on positioning, messaging, marketing and PR, helping you make decisions as your organization grows and changes.
In either role, I get to know your organization over time. I can also write, design and build when needed; we agree on the mix of leadership, advice and hands-on work.
“In a world where we tend to divide into dreamers and doers, we have in Micah a rare fusion of the best of both categories.”
Ongoing marketing leadership
Helping a growing firm find a distinctive, approachable voice as it expands its commercial work and its presence across southeastern Tennessee. I advise its leaders on brand and culture, and help bring its marketing into line with that direction.
“Working with Micah has made a significant impact on BH&K. He takes the time to understand who we are. We consistently hear how polished and professional our materials look — helping us build a brand identity that stands out.”
Brand, communications & PR
Three years alongside Mother Lainie Allen, helping bring the parish into a shared vision and shaping how it communicates. Together, we’ve developed a distinct identity in Tucson for families and people seeking authentic faith without pretense.
Positioning & ongoing marketing
A continuing sounding board on positioning and messaging, with the identity, websites and presentations that support Daniel’s coaching practice.
“Micah is crazy smart at diagnosing issues and creating solutions to complex problems that matter.”
Marketing, messaging & participation
Connecting mission, messaging and marketing to help people understand EQUIP’s work and take part in its leadership programs.
40% more website traffic · 25% higher annual participation
“There are few principled generalists. They bring clarity that only comes from well-lived values that intersect with a variety of professions, skills, and interests. Micah is one of my favorite examples.”
I’m Micah Voraritskul. I’ve spent more than 20 years helping businesses, churches, universities and nonprofits decide what matters, find the words and get the work done.
You’ll work directly with me. I get to know your organization and stay close to the work. When we need other skills, I bring in people I trust and remain responsible for how it comes together.
I’m also a journeyman carpenter, the author of Human Is the New Vinyl and the founder of VerifiedHuman.
More at VerifiedHuman
“He is a creative who cares about reasons. He is a writer who listens well. He is a founder who works well with others.”
We’ll talk about where you’re headed and what needs attention. If there’s a fit, we’ll agree on priorities, scope, budget and how we’ll work together.
hello@sharppencil.co