I help you set priorities, make marketing decisions and get the work done. You get an experienced marketing leader without hiring someone full time.
I’m Micah Voraritskul.
We’ll work directly together.
We’ll talk about your business, what needs attention
and whether we’d work well together.
“Working with Micah has made a significant impact on BH&K. He takes the time to understand who we are. We consistently hear how polished and professional our materials look — helping us build a brand identity that stands out.”
Some clients need me to lead their marketing. Others want an experienced adviser to work with them and their team.
As your fractional chief marketing officer (CMO), I take responsibility for the marketing plan and lead the work. We set priorities together. I coordinate your team and outside partners.
You or someone on your team leads the marketing. We meet regularly to talk through decisions: what to say, who to reach and where to spend your time and money.
I want to understand your business and where you want to take it. As we work together, I can help you see the whole picture, think through the marketing decisions and see projects through to completion. I can help with writing, design and websites, and work with your team or bring in people I trust when we need other skills.
“In a world where we tend to divide into dreamers and doers, we have in Micah a rare fusion of the best of both categories.”
Marketing leadership across two offices
BH&K serves clients from offices in Cleveland and Chattanooga, Tennessee. When a new attorney joined, I advised the firm to tell key clients personally before the public announcement. I help its leaders make those decisions and see the marketing work through to completion.
Three years of communications & design
For three years, I’ve helped Mother Lainie Allen explain the church’s plans to its leaders, volunteers and congregation. On the website, we made its welcome to people of all ages the first thing visitors see. That welcome also guides the church’s writing and design.
Two websites, visual identity & ongoing advice
Daniel coaches leaders who want stronger teams and better workplaces. I created his visual identity and built two websites to help people understand his work. We continue to work together on presentations and marketing as his practice develops.
“Micah is crazy smart at diagnosing issues and creating solutions to complex problems that matter.”
Website & marketing
EQUIP trains leaders around the world. I worked with its team to help people understand what its programs offered and how to take part. That work included the website, writing and event materials.
40% more traffic to priority pages · 25% higher annual participation
“There are few principled generalists. They bring clarity that only comes from well-lived values that intersect with a variety of professions, skills, and interests. Micah is one of my favorite examples.”
For more than 20 years, I’ve helped businesses, churches, universities and nonprofits make marketing decisions and put them into practice.
I stay involved in the work. When a project needs other skills, I bring in people I trust and take responsibility for their work.
I’m also a journeyman carpenter, the author of Human Is the New Vinyl and the founder of Sharp Pencil and VerifiedHuman.
The book and my writing · Read the VerifiedHuman project story
“He is a creative who cares about reasons. He is a writer who listens well. He is a founder who works well with others.”
We’ll talk about your business, what needs attention and whether we’d work well together. If we’re a good fit, we’ll agree on the work and the cost before we begin.
Book a 25-minute callPrefer to write? hello@sharppencil.co